A starting figure for what one sponsored post might cost, from audience size, platform and engagement.
How the estimate is built
It starts from widely quoted rules of thumb per 1,000 followers: about $10 on Instagram, $6 on TikTok and $20 on YouTube. It then adjusts for engagement, treating 2% as typical, so a creator at 4% is priced higher and one at 1% lower. The range shown is 25% either side of that midpoint.
What it leaves out
Niche, audience country, content format, exclusivity and usage rights all move real prices, often by more than this whole range. Use the number to open a negotiation, not to close one.
Questions
Is this what creators actually charge?
No dataset sits behind it. It is a transparent formula, shown above, so you can see exactly how the figure was reached.
Why is YouTube higher?
A dedicated video takes longer to make and keeps getting views for months.