Enter what the campaign cost and what it produced. Fill in as much as you have; metrics that need a missing number are skipped.
What each metric means
- CPM – cost per 1,000 impressions: spend / impressions x 1,000.
- CPC – cost per click: spend / clicks.
- CTR – click-through rate: clicks / impressions.
- CPA – cost per sale: spend / conversions.
- ROAS – revenue / spend. 3x means $3 back for every $1 spent.
- ROI – (revenue – spend) / spend x 100.
Questions
ROAS or ROI?
ROAS only compares revenue with ad spend. ROI here does the same sum as a percentage gain. Neither includes product cost, so a positive figure is not yet profit.
What if the creator was paid in free product?
Use the retail value of the product as the spend.